Post by account_disabled on Jan 24, 2024 6:29:15 GMT
Millennials, have you come across this word often? Unlike Generation Y, millennials are people born in the years 1981-1996. They are constantly changing the profile of the consumer as we know it. Millennials are the best-educated generation in history; according to Oracle, their spending power in 2019 is $ 3.4 billion . According to a study, 87% of millennials have taken on management roles in the last five years. So if you're trying to sell a product or service, Generation Y represents a good portion of potential customers. It is no coincidence that they spend most of the day in different media. Millennials have grown up with the internet, so they are very internet oriented. Companies need to think like millennials to create a relationship with this generation. Millennials + Native Ads = Perfect Combination One of the 7 strategies to refresh marketing is precisely the use of native advertising: A native ad offers the opportunity to send your story to an already engaged audience, ready to discover information related to their interests. As millennials have grown up, so has native advertising. In 2016, US native ad spending reached $16 billion, projected to reach $28 billion by the end of 2019.
Native ads work! A 2017 study showed that 1/3 of millennials make a purchase after seeing a native ad. It's no coincidence that these ads fit the Gen Y audience. Native ads integrate with the online experience, don't interrupt, and are personalized. Native ads should be an important component of your digital campaign. Start with these three guidelines to make your native ad a hit B2B Email List this generation: #1 Be interactive When it comes to media consumption, young people are by no means passive. In previous generations, television created an almost captive audience for advertising. Viewers had no choice but to watch the ad and wait, but times have changed. More than half of millennials (and Gen Z, the generation behind them) don't watch TV on traditional platforms. Channels such as Netflix, YouTube and other on-demand platforms show that millennials choose how they want to spend their time online, what they want to watch, and when . The Internet has given Generation Y the ability to access the world's media - anywhere, anytime.
All they have to do is touch the screen. In our smartphone society, ads need to be super mobile-friendly. Millennials respond well to interactive content and gamification (the application of game elements to other contexts). They make the advertising process a two-way conversation. The result is this: online ads that incorporate interactive content have a higher conversion rate. High ROI (return of investment) = success! millennials taking photo Photo by Julián Gentilezza on Unsplash #2 Make it personal Millennials are: Very confident "Addicted" to the Internet Conscious Entrepreneur etc. In reality, they are focused on image and aware of how they appear to others. How can you blame in a world of selfies ? They connect with brands that reflect their individuality and support causes important to them. #3 Create an experience The days of lifelong brand loyalty are over. Less than 29% of millennials buy from the same brand every time. Marketers must create a reason for the consumer to connect with the ad. Once given a good reason, along with good content, millennials are willing, even happy, to pay.
Native ads work! A 2017 study showed that 1/3 of millennials make a purchase after seeing a native ad. It's no coincidence that these ads fit the Gen Y audience. Native ads integrate with the online experience, don't interrupt, and are personalized. Native ads should be an important component of your digital campaign. Start with these three guidelines to make your native ad a hit B2B Email List this generation: #1 Be interactive When it comes to media consumption, young people are by no means passive. In previous generations, television created an almost captive audience for advertising. Viewers had no choice but to watch the ad and wait, but times have changed. More than half of millennials (and Gen Z, the generation behind them) don't watch TV on traditional platforms. Channels such as Netflix, YouTube and other on-demand platforms show that millennials choose how they want to spend their time online, what they want to watch, and when . The Internet has given Generation Y the ability to access the world's media - anywhere, anytime.
All they have to do is touch the screen. In our smartphone society, ads need to be super mobile-friendly. Millennials respond well to interactive content and gamification (the application of game elements to other contexts). They make the advertising process a two-way conversation. The result is this: online ads that incorporate interactive content have a higher conversion rate. High ROI (return of investment) = success! millennials taking photo Photo by Julián Gentilezza on Unsplash #2 Make it personal Millennials are: Very confident "Addicted" to the Internet Conscious Entrepreneur etc. In reality, they are focused on image and aware of how they appear to others. How can you blame in a world of selfies ? They connect with brands that reflect their individuality and support causes important to them. #3 Create an experience The days of lifelong brand loyalty are over. Less than 29% of millennials buy from the same brand every time. Marketers must create a reason for the consumer to connect with the ad. Once given a good reason, along with good content, millennials are willing, even happy, to pay.